The protection of your personal data is very important to us. Below, we explain what data is processed when you visit our website, why we do so, and what rights you have.
is responsible for data processing on this website. Waretracks GmbH
August-Horch-Str. 17
51149 Cologne
We process personal data only to the extent necessary to provide a fully functional website and our content and services. This processing is carried out in accordance with the General Data Protection Regulation (GDPR).
When you visit our website, our hosting provider automatically collects information in so-called server log files. This information may include:
— IP address, date and time of the request
— Page or file accessed
— Browser type and version
— Operating system
— Referrer URL
The processing of this data is technically necessary to deliver the website and to ensure its security and stability.
Legal basis: Art. 6(1)(f) GDPR
Our website is hosted via Webflow. As part of the hosting infrastructure, a content delivery network is used, including Amazon CloudFront, which is an integral part of the Webflow infrastructure. This ensures the reliable and high-performance delivery of website content. Processing is limited to technically necessary access data required to provide and secure the website. It is not used for tracking or profiling purposes.
Legal basis: Art. 6(1)(f) GDPR
We use the Usercentrics consent management platform to manage and document consent for cookies and similar technologies. The consent data collected via Usercentrics is stored to fulfill our legal obligation to provide proof.
— Retention period: 3 years
— Purpose: Documentation and proof of consent in accordance with the GDPR
— Deletion: Automatic deletion upon expiration of the retention period
The retention period is configured in the settings of the Usercentrics platform and covered by the corresponding data processing agreement.
Legal basis: Art. 6(1)(c) GDPR and Art. 6(1)(f) GDPR
Our website uses cookies that are technically necessary, as well as cookies for analytics and marketing purposes. Non-essential cookies are only set after you have given your explicit consent via the consent banner. Cookie settings are managed through Usercentrics.
We use Google Tag Manager to manage website tags. Google Tag Manager itself does not store any personal data. Its sole purpose is to trigger other services once consent has been given. The following services are integrated via Google Tag Manager:
— Google Analytics (GA4)
— Google Ads
— LinkedIn Insight Tag
Legal basis: Art. 6(1)(a) GDPR
We use Google Analytics (GA4) to analyze the use of our website. The following data, among others, may be processed:
— IP address
— Interaction data
— Device and browser information
The transfer of data to third countries, in particular to the United States, cannot be ruled out. Appropriate safeguards, such as standard contractual clauses, are applied.
Legal basis: Art. 6(1)(a) GDPR
Retention period: In accordance with the settings in Google Analytics
Google Ads
We use Google Ads to measure the success of our advertising campaigns. In particular, IP addresses as well as interaction and conversion data may be processed. Data may be transferred to third countries.
Legal basis: Art. 6(1)(a)GDPR
LinkedIn InsightTag
We use the LinkedIn Insight Tag to analyze the effectiveness of advertising measures on LinkedIn. In doing so, IP addresses as well as usage and interaction data may be processed. Data may be transferred to third countries.
Legal basis: Art. 6(1)(a) GDPR
Google Maps
Our website uses Google Maps to display maps. When you access Google Maps, personal data, in particular your IP address, may be transmitted to Google.
Legal basis: Art. 6(1)(a) GDPR
Google AJAX Libraries
We use Google AJAX Libraries to provide JavaScript functions. In doing so, the IP address may be transmitted to Google.
Legal basis: Art. 6(1)(a) GDPR
The fonts used on this website are hosted locally on our servers. When you visit the website, no connection is established with external font providers, particularly Google. No personal data is transferred to third parties in this context.
Legal basis: Art. 6(1)(f) GDPR
Where services are used that may involve the transfer of personal data to third countries, we ensure that appropriate safeguards are in place in accordance with Article 44 et seq. of the GDPR, in particular by entering into standard contractual clauses.
Personal data is stored only for as long as is necessary for the respective purpose or as required by legal retention obligations. Specific retention periods, such as those for records of consent via Usercentrics, are governed by separate provisions.
You have the right to access, rectify, erase, restrict the processing of, and transfer your personal data, as well as the right to object to the processing of your personal data.
Consent that has been given may be withdrawn at any time with future effect.
You have the right to lodge a complaint with a competent data protection supervisory authority regarding the processing of your personal data.
