Privacy policy

Protecting your personal data is important to us. Below, we inform you which data is processed when you visit our website, for what purpose, and what rights you have.

1. Controller

The controller responsible for data processing on this website is

Waretracks GmbH
August-Horch-Str. 17
51149 Cologne, Germany

2. General information on data processing

We only process personal data to the extent necessary to provide a functional website as well as our content and services. Processing is carried out in accordance with the General Data Protection Regulation (GDPR).

3. Website access and server log files

When you visit our website, our hosting provider automatically records information in so-called server log files. This information may include:

IP address, date and time of the request
Page or file accessed
Browser type and version
Operating system
Referrer URL

Processing this data is technically necessary to deliver the website and to ensure its security and stability.

Legal basis: Art. 6(1)(f) GDPR

4. Hosting via Webflow

Our website is hosted via Webflow. As part of the hosting infrastructure, a content delivery network is used, including Amazon CloudFront, which is part of the Webflow infrastructure. It serves to deliver website content reliably and quickly. Processing is limited to technically necessary access data for providing and securing the website. It is not used for tracking or profiling purposes.

Legal basis: Art. 6(1)(f) GDPR

5. Consent management

We use the consent management platform Usercentrics to manage and document consent for cookies and similar technologies. The consent data collected via Usercentrics is stored to meet our legal obligation to provide proof.

Retention period: 3 years
Purpose: Documentation and proof of consent in accordance with the GDPR
Deletion: Automatic deletion after the retention period expires

The retention period is configured in the settings of the Usercentrics platform and covered by the corresponding data processing agreement.

Legal basis: Art. 6(1)(c) GDPR and Art. 6(1)(f) GDPR

6. Cookies and similar technologies

Our website uses technically necessary cookies as well as cookies for analytics and marketing purposes. Non-essential cookies are only set after explicit consent via the consent banner. Cookie settings are managed via Usercentrics.

7. Google Tag Manager

We use Google Tag Manager to manage website tags. Google Tag Manager itself does not store any personal data. It only serves to trigger other services after consent has been given. The following services are integrated via Google Tag Manager:

Google Analytics (GA4)
Google Ads
LinkedIn Insight Tag

Legal basis: Art. 6(1)(a) GDPR

8. Google Analytics (GA4)

We use Google Analytics in version GA4 to analyze the use of our website. The following data, among others, may be processed:

IP address
Interaction data
Device and browser information

A transfer of data to third countries, in particular to the USA, cannot be ruled out. Appropriate safeguards such as standard contractual clauses are applied.

Legal basis: Art. 6(1)(a) GDPR
Retention period: According to the settings in Google Analytics

9. Advertising and conversion tracking

Google Ads

We use Google Ads to measure the success of our advertising campaigns. In particular, IP addresses as well as interaction and conversion data may be processed. A transfer of data to third countries is possible.

Legal basis: Art. 6(1)(a) GDPR

LinkedIn Insight Tag

We use the LinkedIn Insight Tag to analyze the effectiveness of advertising on LinkedIn. IP addresses as well as usage and interaction data may be processed. A transfer to third countries is possible.

Legal basis: Art. 6(1)(a) GDPR

10. External content and libraries

Google Maps

Our website uses Google Maps to display maps. When Google Maps is loaded, personal data, in particular the IP address, may be transferred to Google.

Legal basis: Art. 6(1)(a) GDPR

Google AJAX Libraries

We use Google AJAX Libraries to provide JavaScript functions. In doing so, the IP address may be transmitted to Google.

Legal basis: Art. 6(1)(a) GDPR

11. Fonts

The fonts used on this website are hosted locally on our servers. No connection to external font providers, in particular Google, is established when the website is accessed. No personal data is transferred to third parties in this context.

Legal basis: Art. 6(1)(a) GDPR

12. Data transfer to third countries

Where services are used that may involve the transfer of personal data to third countries, we ensure that appropriate safeguards pursuant to Art. 44 et seq. GDPR are in place, in particular by concluding standard contractual clauses.

13. Retention period

Personal data is only stored for as long as necessary for the respective purpose or as required by statutory retention obligations. Specific retention periods, for example for proof of consent via Usercentrics, are regulated separately.

14. Rights of data subjects

You have the right to access, rectification, erasure, restriction of processing and data portability, as well as the right to object to the processing of your personal data.

Consent given can be withdrawn at any time with effect for the future.

15. Right to lodge a complaint

You have the right to lodge a complaint with a competent data protection supervisory authority about the processing of your personal data.