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Press & media
Waretracks in Handelsblatt
Waretracks: A WMS born in the warehouse (article in German)
June 12, 2026
Florian Deuring
Summary:
G. Wurm GmbH from Cologne couldn't find a suitable WMS on the market and simply built its own: Waretracks. Created right in the warehouse, not on the drawing board. Go-live took just 24 hours. Today, other wholesalers and fulfillment companies use the system as well.
Waretracks in Handelsblatt
Warehouse management system: what really matters when choosing one (article in German)
June 12, 2026
Florian Deuring
Summary:
What really matters when selecting a WMS, from ROI considerations and integration capability to feasibility during ongoing operations. Using Waretracks as an example, the article shows how a system built from practice meets these requirements.
Waretracks in Handelsblatt
Warehouse control: data transparency is the foundation (article in German)
June 12, 2026
Florian Deuring
Summary:
Without reliable KPIs, every warehouse stays in reactive mode. The article shows which KPIs real warehouse control needs and how Waretracks condenses operational data into management information in real time.
Waretracks in WirtschaftsWoche
Optimizing warehouse processes: which levers really increase efficiency (article in German)
June 12, 2026
Florian Deuring
Summary:
Typical weaknesses of warehouse processes that have grown over time and the path to lasting optimization, from route analysis and fixed location rules to real-time KPIs. Waretracks provides the technical foundation.
Waretracks in WirtschaftsWoche
Warehouse management software: structure and transparency in the modern warehouse (article in German)
June 12, 2026
Anne Springwald
Summary:
When a warehouse without software reaches its limits and what good warehouse management software has to deliver. Using G. Wurm as an example, the article shows how Waretracks grew out of real requirements.
Waretracks in WirtschaftsWoche
Transparency in the warehouse: the underlying WMS makes the difference (article in German)
June 12, 2026
Florian Deuring
Summary:
Why speed in the warehouse achieves little without transparency and how a WMS makes the right information available at the right moment. The article shows how Waretracks makes every process step visible, from inbound to shipping.
